MIKE'S HARD LEMONADE STRAWBERRY FLAVOR LAUNCHING CAMPAIGN
In Peru, doing and saying things without overthinking them is known as “De Fresa" (Fresa = Strawberry) and continuing with Mike’s Hard Lemonade launching campaign “No Yada Yada” we needed to release Mike’s new strawberry flavor. What did we do? Simple. We called our original flavor to release the new flavor without bullshit, no yada yada or as we now called it… “De Fresa”.